Disney ends deal with YouTube star PewDiePie over anti-Semitic stunt
Disney’s Machine Studios and Google’s YouTube are distancing themselves from YouTube superstar Felix Kjellberg, better known as PewDiePie after he made jokes about anti-Semitism and placed Nazi imagery in his videos. Kjellberg, a Swedish local with an increase of than 53 million customers, rose to popularity by posting video gaming videos. (Picture by Matt Sayles/Invision/AP, Document)
NY — Disney’s Machine Studios and Google’s YouTube are distancing themselves from a high YouTube celebrity after he made jokes construed as anti-Semitic and placed Nazi imagery in his videos.
Felix Kjellberg, known online as PewDiePie, gets the most popular YouTube route, with an increase of than 53 million members. The Swedish YouTube legend increased to popularity by publishing videos of him participating in and commenting about video gaming. Recently, he branched out into non-gaming videos that show him performing skits, stunts or making jokes.
Disney, whose Manufacturer Studios operates Kjellberg’s programs and network, said he crossed the brand with a few of his videos. One video from January shows two Indian men paid by Kjellberg to carry up to an indicator that says “Death to all or any Jews.” Kjellberg said the training video was designed to demonstrate what lengths people goes if they receive a commission to take action, but he didn’t think they might do it. Other videos show Nazi imagery in a satirical way.
In post-Kjellberg said he was making jokes, but realizes that these were unpleasant now.
Kjellberg’s channel had been part of Manufacturer Studios when the Walt Disney Co. bought Machine in 2014 for $675 million. Machine agreements with individuals such as Kjellberg to create videos for various YouTube programs.
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Kjellberg (pronounced SHELL’-burg) taken the video demonstrating both men exhibiting the anti-Semitic indication, but it is excerpted in a Wall structure Street Journal training video. Other videos still on the web page show Nazi imagery getting used satirically.
Manufacturer Studios said in an assertion that while Kjellberg’s route is popular because he’s irreverent and provocative, the studio room is finishing its affiliation with him because he proceeded to go too far.
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YouTube spokeswoman Michelle Slavich said YouTube has canceled the discharge of the next season of Kjellberg’s truth show “Scare PewDiePie” and removed the PewDiePie route from its Yahoo Preferred advertising program, which aggregates top YouTube content for promoters to buy time on.
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