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what-to-produce

Now Marketing ‘dictates’ what is to be produced

A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role…

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concept-of-social-marketing

Concept of Social Marketing

The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the…

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