How to select an Advertising Agency
Number of advertising agency wanting your business but how can you choose best for your company? The selection of advertising agencies depends on whether one wants a full-service agency or…
Why any organisation should provide employee training programs?
Training is very essential for all the organization. Each individual irrespective of their qualities and educational background, require some training to make themselves suitable for the particular job. So training…
How the corruption starts and how it can be removed
A boy lost his purse and he goes to the nearest police station to file a report for loss of purse. That was his first time in my 22 years…
Minimum Wages Act: Wage Policy In India
A wage bill is an important part of the production cost. For any reason whatever, if the wage bill increases beyond the paying capacity of an employer, the very survival…
Now Marketing ‘dictates’ what is to be produced
A marketing bridges the gap between the market and the firm. If market changes by size, trend, competition or other environmental factors, marketing functions have to be adjusted. The role…
Why Engineering as a degree failed?
Nowadays getting an engineering degree is so easy (if you have money) like buying a product from a shopkeeper. Every year India produces 15 lakh engineering graduates, 40-70% of them…
Concept of Social Marketing
The term Social Marketing was first introduced in 1971 to describe the growing use of marketing tools and techniques to promote social cause, ideas and behavior. Social marketing is the…
How to Choose the Right Career
Finding a career that of satisfaction, fun and of course, a long-termed one is a search end of a long journey. A successful career is not only for rich and…
Why college student should participate in an Internship
An internship is a job training for professional careers. In recent years, the number of college students participating in internship opportunities continues to grow as more and more colleges offer structured programs and…
The Difference Between a Job and a Career
When we do career counselling most of the students ask about the employment situation, the difference between a job and a career. They are confused about a job and a…